Success stories

Not vanity numbers – judgment calls under fire. Each of these is about the non-obvious decision that changed the outcome, anonymized where a client hasn't signed off on being named.

Running a collections floor from a single source of truth

A US tax-credit firm: refusing to build on the CRM everyone trusted, anchoring every money-critical field to the system that was actually correct, and shipping summaries before the dashboard.

4× closed revenue in four months, without hiring another rep

A Series A B2B SaaS startup: betting on scoring and personalization quality over more channels or reps – and trusting the data over the founder's hunches when the two diverged.

Practising what I sell: Circular's own warm reactivation

The in-flight calibration campaign behind this site – reactivating a dormant network by reading each relationship first, instead of blasting a template.