Success stories

Not vanity numbers – judgment calls under fire. Each of these is about the non-obvious decision that changed the outcome, anonymized where a client hasn't signed off on being named.

Running a collections floor from a single source of truth

A US tax-credit firm had already built full client context – every call, email, and document in one place – and still couldn't run its collections floor. Why context was never the bottleneck, and what we built on top of it that was.

When the bottleneck is the founder, not the pipeline

A Series A B2B SaaS with one person – the selling founder – behind every deal that mattered. How they grew closed revenue without hiring another rep or cloning him, by pointing a founder-limited motion at the few accounts that could actually move.

Practising what I sell: Circular's own warm reactivation

The in-flight calibration campaign behind this site – reactivating a dormant network by reading each relationship first, instead of blasting a template.